Keep Sweden Tidy & National Museum of Science & Technology: Plasticwork

Håll Sverige Rent (Keep Sweden Tidy), an environmental NGO, launched a PR/film campaign targeting Swedish schools and students that drew attention to the importance of recycling plastic waste.

Background

Plastic waste is a major environmental issue of our time. Every year tons of plastic waste end up in our nature, from the peak of Mount Everest to the deepest bottoms of the oceans. To combat this problem, the world needs to become better at not just recycling, but also reusing. While many understand the importance of the former, too few know how to make better use of the plastic that already exists – which is better for the environment as it saves more energy. Håll Sverige Rent (Keep Sweden Tidy), an environmental NGO, has worked for decades to...

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