Keebler Company: Keebler Elves campaign

Daryl Mallett

The Keebler Company wanted to try something different to set itself apart from the rest of the pack. The result was the Keebler Elves, led by Ernie.

Keebler Company: Keebler Elves campaign

Daryl Mallett

Overview

The Keebler Company wanted to try something different to set itself apart from the rest of the pack. The result was the Keebler Elves, led by Ernie. The Keebler Elves were born in 1968, at a time when cartoon characters were becoming popular as mascots in the food industry. Ernie and the Keebler Elves worked at the Hollow Tree Bakery, creating "uncommonly good" products in a "magic oven." They helped to personify the Keebler Company and to fix the identity of the company and its products in the minds of consumers. The...

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