Karcher SG: Wow Campaign

Diana Tan, Gabriel Chua

German cleaning appliances brand Kärcher drove top-of-mind recall and consideration in Singapore with an omnichannel strategy that positioned it as a cleaning expert.

Campaign details

Brand: Karcher Brand owner: Karcher Entrant company: WavemakerIdea creation: Wavemaker Singapore Market: Singapore Sector: Home appliances Media channels: Word of mouth, Influencers, KOLs, Online video, Search marketing, Outdoor, Out-of-home, Programmatic display Budget: Up to 500k

Executive summary

Kärcher: Bring Back the Wow!

Kärcher’s mission is to contribute to consumer’s life, enabling them to solve household hygiene tasks in an economical and environmentally friendly manner. It seeks to make a difference in their lives by delivering an effective, and efficient, solution to everyday...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands