Karcher SG: Wow Campaign

German cleaning appliances brand Kärcher drove top-of-mind recall and consideration in Singapore with an omnichannel strategy that positioned it as a cleaning expert.

Campaign details

Brand: Karcher Brand owner: Karcher Entrant company: WavemakerIdea creation: Wavemaker Singapore Market: Singapore Sector: Home appliances Media channels: Word of mouth, Influencers, KOLs, Online video, Search marketing, Outdoor, Out-of-home, Programmatic display Budget: Up to 500k

Executive summary

Kärcher: Bring Back the Wow!

Kärcher’s mission is to contribute to consumer’s life, enabling them to solve household hygiene tasks in an economical and environmentally friendly manner. It seeks to make a difference in their lives by delivering an effective, and efficient, solution to everyday...

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