Karcher SG: Wow Campaign

Diana Tan, Gabriel Chua

German cleaning appliances brand Kärcher drove top-of-mind recall and consideration in Singapore with an omnichannel strategy that positioned it as a cleaning expert.

Campaign details

Brand: Karcher Brand owner: Karcher Entrant company: WavemakerIdea creation: Wavemaker Singapore Market: Singapore Sector: Home appliances Media channels:Word of mouth, Influencers, KOLs, Online video, Search marketing, Outdoor, Out-of-home, Programmatic...

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