Campaign details
Brand: KangShiFuBrand owner: Master KongEntrant company: Mindshare China - China (mainland)Idea creation: Mindshare ShanghaiMarket: Greater ChinaSector: Soft drinksMedia channels: Word of mouth, Influencers, KOLs, Content marketing, Product placement, Packaging & design, Livestreaming, Mobile & apps *, Social mediaBudget: 3 - 5 millionCampaign video
Creative assets
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