Kangshifu: Powerful Without Sugar

Noah Song, Nicholas Short, Stacy Yuan

KangShiFu, an ice tea brand, launched a campaign in China to elevate brand awareness and affinity with its target audience, young girls, and synergise content with e-commerce to drive sales.

Campaign details

Brand: KangShiFuBrand owner: Master KongEntrant company: Mindshare China - China (mainland)Idea creation: Mindshare ShanghaiMarket: Greater ChinaSector: Soft drinksMedia channels:Word of mouth, Influencers, KOLs, Content marketing, Product placement,...

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