Kangshifu: Chinese New Year Karaoke Reunion

KangShiFu, an ice tea brand, launched a campaign in China to connect to younger audiences, whilst not losing appeal with older audiences, enhance its brand image, increase brand love and drive sales.

Campaign details

Brand: KangShiFuBrand owner: Master KongEntrant company: Mindshare China - China (mainland)Idea creation: Mindshare ShanghaiMarket: Greater ChinaSector: Soft drinksMedia channels:Word of mouth, Influencers, KOLs, Events & experiential, Television...

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