Kangshifu: Chinese New Year Karaoke Reunion
Noah Song, Nicholas Short
KangShiFu, an ice tea brand, launched a campaign in China to connect to younger audiences, whilst not losing appeal with older audiences, enhance its brand image, increase brand love and drive sales.
Campaign details
Brand: KangShiFuBrand owner: Master KongEntrant company: Mindshare China - China (mainland)Idea creation: Mindshare ShanghaiMarket: Greater ChinaSector: Soft drinksMedia channels:Word of mouth, Influencers, KOLs, Events & experiential, Television...
