K Shoes, Springers

This study describes an integrated campaign for K Shoes' Springers brand. The campaign is set against a background of a growing younger female market for sandals.
Agency: McCann-Erickson (Manchester)Author: Not credited
 

Area Awards 1995 Winner: Integrated Campaign

K Shoes, Springers

Striding across the generation gap

Introduction

K Shoes sell through 150 of its own shops, 600 Clarks outlets and over 1000 independent...