Just like a multi-dimensional review of the 4P theory of marketing for start-up brands, can they cope with the big changes in the industry

Yin Zhenhua, the managing director of Publicis Group, concluded from the analysis of the development of start-up brands in history that the current booming of emerging brands in China is not an isolated case, but the inevitable result of the development of the industry and business under the premise of the 4P theory of marketing. An in-depth understanding of the 4P big change is of great strategic significance for how a brand becomes the final winner. Both new and old brands need to think about their own brand characteristics and how to find a breakthrough that suits them in the big change.

As a veteran in the field of digital marketing, I think I am very sensitive to new phenomena, new business models, and new brands. However, every time I share with friends born in the 90s and 00s, I often lament that I am out of date. Always marvel at...