Just Juice - Bubbles launch

Just Juice was a brand in a category being squeezed by heavy discounting, meaning it had to radically rethink what it did.

Just Juice Bubbles launch

Category: FMCGAgency: Colenso BBDOAdvertiser: Frucor Beverages (Just Juice)

SUMMARY

Just Juice was a brand in a category being squeezed by heavy discounting, it had to radically rethink what it did. It launched Just Juice Bubbles....