Just 2% of brands on Amazon achieve 'best-in-class' score for paid search

Rob Clapp

An overview of Amazon paid search performance in Q1 2022.

Paid search is arguably the most competitive space on Amazon and new data from WARC's latest Digital Commerce Index Amazon report shows only 2% of brands are achieving 'best-in-class' levels of performance. By comparison, the majority of brands fell into the two lowest performance tiers of the Lagging and Struggling segments.

WARC's dComm Index tracks multiple metrics for a brand's performance and scores them from best to worst – the top brand gets a score of 100, with all others being scored proportionally. This means that a brand performing half as well as the top brand would get...

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