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Just 2% of brands on Amazon achieve 'best-in-class' score for paid search

Rob Clapp

An overview of Amazon paid search performance in Q1 2022.
  • E-commerce & mobile retail
  • Retail media
  • Search marketing
  • United States

Paid search is arguably the most competitive space on Amazon and new data from WARC's latest Digital Commerce Index Amazon reportshows only 2% of brands are achieving 'best-in-class' levels of performance. By comparison, the majority of brands fell into...

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