Journey Diamond Jewelry - with every step, love grows

A campaign (2006-7) for the Diamond Trading Company (DTC). Business objective: incremental diamond jewellery sales increase in the US, $1bn by end 2007.

Journey Diamond Jewelry

I. BUSINESS SITUATION AND CAMPAIGN BACKGROUND

As the agency for the Diamond Trading Company (DTC), our role is to create and maintain programs that generate consumer desire for diamond jewelry. Our goal is to conduct research, develop...

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