Johnson and Johnson Stayfree: It's just a period – bringing men into menstruation

Stayfree, a period product brand owned by Johnson and Johnson, helped destigmatize periods in India with the It’s Just a Period- Bringing Men in Menstruation media campaign.

The communication goal

In a category that's trying to 'manage' periods, Stayfree wanted to normalize it - especially when the first period equals trauma & isolation. 2 million girls entered menarche in the lockdown, but 71% knew nothing about it,...

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