The communication goal
In a category that's trying to 'manage' periods, Stayfree wanted to normalize it - especially when the first period equals trauma & isolation. 2 million girls entered menarche in the lockdown, but 71% knew nothing about it,...
In a category that's trying to 'manage' periods, Stayfree wanted to normalize it - especially when the first period equals trauma & isolation. 2 million girls entered menarche in the lockdown, but 71% knew nothing about it,...
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