The communication goal
In a category that's trying to 'manage' periods, Stayfree wanted to normalize it - especially when the first period equals trauma & isolation. 2 million girls entered menarche in the lockdown, but 71% knew nothing about it,...
Johnson and Johnson Stayfree: It's just a period – bringing men into menstruation
Stayfree, a period product brand owned by Johnson and Johnson, helped destigmatize periods in India with the It’s Just a Period- Bringing Men in Menstruation media campaign.
