Johnson & Johnson-Merck Consumer Pharmaceuticals Co.: My Doctor Said Mylanta campaign (1990)

In the 1980s pharmaceutical innovations and an evolving public awareness regarding health matters caused the long sleepy U.S.

Johnson & Johnson-Merck Consumer Pharmaceuticals Co.: My Doctor Said Mylanta campaign

Mariko Fujinaka

Overview

In the 1980s pharmaceutical innovations and an evolving public awareness regarding health matters caused the long sleepy U.S. antacid market...