Johnson & Johnson: From the Start: A Parent's Guide to Talking About Racial Bias

Johnson & Johnson, a baby healthcare brand, launched a campaign in the US to raise awareness by educating parents on the impact of racial bias to young children and grow brand affinity.

Campaign details

Brand: Johnson & Johnson Consumer Health's Baby Brands (Johnson's, Aveeno Baby, & Desitin)Brand owner: Johnson & JohnsonAgency: IPG Mediabrands / UM / J3Market: U.S.

Executive summary

From the Start: A Parent's Guide to Talking About...