Johnson & Johnson: 5B

Johnson & Johnson, the large multinational consumer company, improved public perception of nurses by launching a feature-length documentary about the heroic nurses working in the first dedicated AIDS unit in the US.

Campaign videos: Johnson & Johnson – 5B

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Media agency: UM New YorkEVP, Head of Production: Brett HenenbergGlobal Chief Content Officer: Brendan GaulSVP/Managing Partner:Jill Gorecki...

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