Johnnie Walker: Keep Walking

Johnnie Walker, the whisky brand, stayed connected with the new generation of drinkers during the pandemic in Indonesia.

Campaign details

Brand: Johnnie WalkerBrand owner: DiageoEntrant company: PHD Indonesia, JakartaIdea creation: PHD Indonesia, Jakarta / Isobar, Jakarta / Diageo, JakartaMarket: IndonesiaSector: Spirits & liquorsMedia channels: Merchandise & free gifts, Radio & audio, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k

Executive summary

For 200th year, Johnnie Walker has plays a role in consumers mind to inspire them to keep moving forward. in 2020, Since the pandemic came, Johnnie Walker had new challenge to connect with its audience differently at home....

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