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John Lewis/Waitrose & Partners: The boy and the piano

John Lewis, a department store, delivered one of the brand's most successful launches with its Christmas ad based on the real-life story of Elton John in the UK.
  • 1 - Influential Idea
  • 3 - Sales Spike
  • 4 - Brand Builder
  • Department stores
  • Supermarkets & grocery stores
  • United Kingdom

Campaign details

Brand: John Lewis & Partners and Waitrose & PartnersAgency: adam&eveDDBCountry: United Kingdom

 

Campaign video

Read the full case study here...
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