John Hancock Financial Services Inc.: Insurance For The Unexpected. Investments For The Opportunities. Campaign (1996)

With assets of $62 billion, John Hancock Mutual Life Insurance Company ranks among the nation's 15 largest life insurance companies.

John Hancock Financial Services Inc.: Insurance For The Unexpected. Investments For The Opportunities. Campaign (1996)

Chris John Amorosino

OVERVIEW

NOTE: Since the initial appearance of this essay in the 1998 edition of Major Marketing Campaigns Annual,...