Campaign details
Brand: John F. Kennedy Presidential Library and MuseumBrand owner: National Archives and Records AdministrationEntrant company: Digitas BostonIdea creation: Digitas, BostonMarket: GlobalSector: Museums, attractions, librariesMedia channels: Events & experiential, Livestreaming, Mobile & apps, Newspapers, Online display, Outdoor, out-of-home, Virtual & augmented realityBudget: Up to 500k
Campaign video
Creative assets
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....