Why the level-free forced-choice binary measure of brand benefit beliefs works so well
John R. Rossiter, Sara Dolnicar and Bettina Grün
The level-free version of the Forced-Choice Binary measure of brand benefit beliefs was introduced in a recent article in IJMR (Dolnicar et al.
Why the level-free forced-choice binary measure of brand benefit beliefs works so well
John R. Rossiter
University of Wollongong
Sara Dolnicar
The University of Queensland
Bettina Grün
Johannes Kepler Universitaet Linz
Introduction
Beliefs about the degree...
