Travel Broadens the Mind the Case for International Research
Stephen Connell, MORPACE International Ltd
THE CHALLENGE
People can enjoy working in market research for a number of reasons. For some it is a business, like any other, and they enjoy part or all of the selling, organisational and management aspects. Others look for intellectual challenge either methodological or substantive. In the business-to-business (B2B) market there is a strong case for saying that substantive interest is increasingly found in international projects: that researchers can really make a difference in the design, execution and interpretation of...