The Impact Of Material Incentives On Response Quantity, Response Quality, Sample Composition, Survey Outcome, And Cost In Online Access panels
Anja S. Gritz University of Erlangen-Nrnberg
Introduction
This article deals with theoretical ...
The impact of material incentives on response quantity, response quality, sample composition, survey outcome and cost in online access panels
Two incentive experiments were conducted in different online access panels. Experiment 1 was carried out in a commercial market research panel.
