The impact of material incentives on response quantity, response quality, sample composition, survey outcome and cost in online access panels

Two incentive experiments were conducted in different online access panels. Experiment 1 was carried out in a commercial market research panel.

The Impact Of Material Incentives On Response Quantity, Response Quality, Sample Composition, Survey Outcome, And Cost In Online Access panels

Anja S. Gritz University of Erlangen-Nrnberg


This article deals with theoretical ...

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