Inspiring the Organisation to Act:A Business in Denial
Flemming Thygesen, Levi Strauss Europe and Paul McGowan, Added Value
Winner of the Best Paper Award, Best Presented Paper award and the Case History award at the 2002 Market Research Society Conference.
From the day Nick Kamen walked into a laundrette in 1985 through to the mid 90s, Levi Strauss & Co enjoyed unprecedented growth year after year, stimulated by the Original Jeans ad campaign, one of the best ad campaigns every tracked by Millward Brown.Throughout this period the sole focus was...