Comparing data from online and face-to-face surveys

This paper explores some of the issues surrounding the use of internet-based methodologies, in particular the extent to which data from an online survey can be matched to data from a face-to-face survey.
  

Comparing Data from Online and Face-To-Face Surveys

Bobby Duffy and Kate SmithMORI OnlineGeorge Terhanian and John BremerHarris Interactive

INTRODUCTION

Growth of Online Research

During the past few years there has been considerable growth in internet...

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