Jim Stengel - Marketing Lessons from 25 years at P&G

WARC Online's U.S. editor Geoffrey Precourt reports from the Association of National Advertisers annual Masters of Marketing Conference on the address given by Procter & Gamble's outgoing global marketing officer, Jim Stengel.

Jim Stengel: Marketing Lessons from 25 years at P&G

Geoffrey Precourt

Geoffrey Precourt reports from the Association of National Advertisers' annual Masters of Marketing Conference 2008. For his full coverage, visit WARC Online's conference blog.


Three years ago, at the Association of National Advertiser's (ANA) annual meeting, Jim Stengel dropped a cherry bomb in the collective briefcase of the American marketing. The charge from the Procter & Gamble global marketing officer: "The traditional model we all grew up with is obsolete."In truth, the march of digital media has made that old way...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands