Jibnet Abu Al Walad: Omani Sandwich

Cream cheese brand Jibnet Abu Al Walad appealed to the youth segment and grew market share in Oman with a digital, radio and OOH campaign that positioned it as an original ingredient in a national food icon.

Campaign details

Brand: Jibnet Abu Al WaladBrand owner: Jibnet Abu Al WaladEntrant company: Havas Middle East - United Arab EmiratesIdea creation: Havas Media DubaiMarket: Middle East & North AfricaSector: FoodMedia channels:Outdoor, out-of-home, Point-of-purchase,...
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