The Influence of Consumer Self-Disclosure on Web Sites on Advertising Response

Seunghee Im, Doo-Hee Lee, Charles R. Taylor and Catherine D'Orazio

This article assesses the consequences of consumer self-disclosure by examining the disclosure-liking effect in the context of advertising.
  

The Influence of Consumer Self-Disclosure on Web Sites on Advertising Response

Seunghee ImJeonju University

Doo-Hee LeeKorea University

Charles R. Taylor and Catherine D'OrazioVillanova University

In conjunction with the advent of a paradigm emphasizing...

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