Lifestyles Of Online Gamers: A Psychographic Approach
Seounmi YounUniversity of North DakotaMira LeeandKenneth O. DoyleUniversity of Minnesota
Introduction
The explosive growth in Internet users during the last few years has resulted in a large base of online game players. A recent report by Jupiter Media Metrix states that 35.1 million people play online games and the number is projected to increase to 104.9 million by 2005 (Hopper 2002). Playing games has become many consumers' most fun entertainment activity, over watching TV, going to movies, or reading books (Interactive Digital Software Association 2000). In...