Jeyers: Bloo - 'A Fresher Bloo'

Campaign (2000 - 1) to revitalise Jeyes Bloo, long the brand leader in the lavatory block sector. This sector in decline in face of new fragrant liquid rim products.
Agency: Poulter PartnersAuthors:  Chris Blythe, Bruce Harris

 Jeyes: Bloo

'A Fresher Bloo'

Introduction Faded Bloo

The toilet cleaning market has been a real hotbed of innovation in recent years.

Well, perhaps that's going a little far, but it has...