JCDecaux street furniture recovers pandemic losses

Rob Clapp

An overview of JCDecaux's revenue by OOH format between 2019 and 2021.

Out-of-home advertising has begun to reach new highs from its steep pandemic losses, according to the latest data from JCDecaux.

The company earned €509.3m from its street furniture segment in the final three months of 2021, 0.4% more than in Q4 2019 and the first time JCDecaux has recorded quarterly revenue that exceeded the pre-pandemic level.

However, other OOH formats continue to recover but remain below their pre-COVID level. While the company's transport revenue rose by 42.8% year on year in Q4 2021, it is still down by a third (32.9%) from Q4 2019. Billboards are down by...

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