Jazztel: Measuring TV Conversions

Jazztel, a telco company, created DR, a decision tool based on the MX algorithm, to optimise the direct response to its TV advertising and boosted its conversion rate in Spain.

Campaign video: Jazztel – Measuring TV Conversions

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Credits

Media agency: Arena Media MadridContributors:Esla de Murga / Guillermo Paz...