Toyota: Toyota RAV4 Adventure Grade: Alleviating Fear Through Community

Toyota, an automotive brand, introduced its RAV4 SUV vehicle to African Americans by creating horror movie tropes to show that they are welcome in the outdoors.

Summary: Alleviating fear through community

Having created the small SUV category, Toyota was now ready to push its RAV4 even further by introducing a more rugged model. The RAV4 Adventure Grade was designed to make the outdoors accessible to all. The...

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