Introduction
There is no greater challenge than getting those that have previously tried your product and then decided it's not for them - to try you again.
This is the story of how Tinder was able to get millennial women who thought they'd outgrown the app, to re-evaluate and reactivate their Tinder accounts.
We had the perfect new feature to do this: Tinder Explore.
An in-app feature that allows you to sort your matches by interests.
But to re-engage, we knew we had to truly pivot our strategy..
Instead of following the category and focusing on a Disney version of...