Pedigree: Feed the Good

This case study describes how Pedigree, the Mars-owned US pet-food brand, tapped into smart scientific enquiry to understand why dogs are so special and what difference they make in people's lives.

Pedigree: Feed the Good

Agencies: BBDO New York / AMV BBDO / Clemenger BBDO / Almap BBDO / BBDO Moscow / BBDO Thailand

Summary

This is the story of how Pedigree uncovered an insight with truly transformative potential that reclaimed the emotional high ground...

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