Mucinex: #SuperSickMonday

Mucinex, a brand of cold and flu relief, nearly doubled top-of-mind awareness by leveraging facts around the Big Game to connect with its US audience in a humorous way.

The Background

On top (but not top of mind)

Mucinex launched into the cold and flu category in 2004, quickly establishing leadership in the congestion segment. When its patent expired in 2014, the brand repositioned and transformed from a product known for just mucus into something that does m

We gave america's biggest fake sick day a proper name: super sick monday.

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