Jawwy: The Fairness Show

Mobile telco brand Jawwy focused on fairness to increase brand equity and grow sales in the cluttered Saudi telecom category.

Campaign details

Brand: JawwyBrand owner: Saudi Telecom CompanyAgencies: FP7 McCann Dubai, FP7 McCann RiyadhMarket: Saudi ArabiaIndustries: Telephone & internet servicesMedia channels: Content marketing, Online video, Packaging & design, Social mediaBudget:...