Javett-UP

Javett-Up, the art gallery and exhibition centre, built its brand awareness through a strong digital approach in South Africa.

Background

The Javett-UP Art Centre at the University of Pretoria (Javett-UP) is a young and vibrant art gallery and exhibition centre, housing permanent and temporary exhibitions. Located on the south campus of the University of Pretoria, it is a collaborative, multidisciplinary space. Javett-UP serves many functions, one of which is to create a hub for art students, art lovers and the general public. Not only for South Africans, but the world.

As home to priceless art pieces, such as the Javett-UP Foundation's collection of 20th-century South African art, the AngloGold Ashanti Collection, and the Mapungubwe Gold, Javett-UP has a lot...

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