What Makes Online Promotional Games Go Viral? Comparing the Impact of Player Skills versus Incentive Rewards on Game Recommendation

To encourage viral spread, companies attempt to create captivating and compelling online games. The current research examines the effects of requiring players to use skills when playing games versus rewarding players who recommend games to others.

What Makes Online Promotional Games Go Viral? Comparing the Impact of Player Skills versus Incentive Rewards on Game Recommendation

Damien Renard

Université Catholique de Louvain, Louvain-la-Neuve, Belgium

Denis Darpy

Université Paris-Dauphine,...