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The impact of source effects on the evaluation of music for advertising: Are there differences in how advertising professionals and consumers judge music?
When choosing music for advertisements, professionals are influenced by a large number of factors that could impair their judgment.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
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