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The Effectiveness of Comparative Versus Non-Comparative Advertising: Do "Strictly" Comparative Ads Hurt Credibility of Non-Professional Service Brands?
U.S. service-brand marketers have a long history of going head to head using "strictly" comparative advertising.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.
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Strategy Partner, Fetch
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