Superimposed text size and contrast effects in DTC TV advertising: Bigger is better, high contrast not so much

Direct-to-consumer prescription-drug television advertisements often contain superimposed text (supers) to convey information about the advertised product.
Paquin et al

MANAGEMENT SLANT

  • Formatting features of supers in direct-to-consumer prescription-drug advertising—such as variations in size and contrast—have implications for communicating important drug information.
  • Although exposure to low-contrast...