Super Bowl advertising effectiveness: Hollywood finds the games golden

Super Bowl advertising receives considerable media attention each year, in part, because of the large TV audience the event attracts.

Super Bowl Advertising Effectiveness: Hollywood Finds the Games Golden

Rama Yelkur, Chuck Tomkovick and Patty Traczyk University of Wisconsin - Eau Claire

The National Football League's annual Super Bowl game is a major television event infused with...

Not a subscriber?

Schedule your live demo with our team today