Reconsidering Models of Influence: The Relationship between Consumer Social Networks and Word-of-Mouth Effectiveness
Ted Smith, James R. Coyle, Elizabeth Lightfoot and Amy Scott
In today’s fragmented media landscape, generating positive word of mouth (WOM) among consumers has become an important tool for marketers.
Reconsidering Models of Influence: The Relationship between Consumer Social Networks and Word-of-Mouth Effectiveness
Ted SmithCNET NetworksJames R. CoyleElizabeth LightfootCNET Networks BusinessAmy ScottMedTrackAlertIn today's highly fragmented media...
