Information Processing of Advertising among Young People: The Elaboration Likelihood Model as Applied to Youth

by Tali Te’eni-Harari, Shlomo I. Lampert and Sam Lehman-Wilzig

The purpose of this study was to test whether Petty and Cacioppo’s Elaboration Likelihood Model is relevant to young people.

Information Processing of Advertising among Young People: The Elaboration Likelihood Model as Applied to Youth

Tali Te'Eni-HarariBar-Ilan UniversityShlomo I. LampertBar-Ilan UniversitySam Lehman-WilzigBar-Ilan University

This study applies an important...

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