How Reliable Are Neuromarketers' Measures of Advertising Effectiveness: Data from Ongoing Research Holds No Common Truth among Vendors
Murdoch University/Audience Labs
Indiana University/The Media School
London Business...
How Reliable Are Neuromarketers' Measures of Advertising Effectiveness: Data from Ongoing Research Holds No Common Truth among Vendors
Buyers in search of new neuromarketing methods that potentially can predict advertising effectiveness face a daunting process.
