How Brands Using Social Media Ignite Marketing and Drive Growth: Measurement of Paid Social Media Appears Solid but Are the Metrics for Organic Social Overstated?

In this article, Gian Fulgoni, co-founder and chairman emeritus of comScore, shares the insights he gained as a judge reviewing the finalist case studies submitted by companies around the world in competition for the Warc Prize for Social Strategy.

How Brands Using Social Media Ignite Marketing and Drive Growth: Measurement of Paid Social Media Appears Solid but Are the Metrics for Organic Social Overstated?

Gian M. Fulgoni

comScore, Inc.

Editor’s Note:

Warc, the London-based publisher...