Feminism and advertising: Responses to sexual ads featuring women: How the differential influence of Feminist perspectives can inform targeting strategies
Hojoon Choi, Kyunga Yoo, Tom Reichert, and Temple Northup
Recent studies indicate that U.S. consumers' feminist attitudes can influence positively their evaluations of sexual images of women in advertisements.
Choi, Yoo, Reichert, and Northup
- Despite the conventional wisdom, consumers with positive attitudes toward
third-wave (or liberal contemporary) feminism positively evaluated sexual images of
women in advertisements. This finding...