Corporate Social Responsibility and Marketing Performance: The Moderating Role of Advertising Intensity

The link between corporate social responsibility (CSR) initiatives and company performance has been researched extensively, but the findings have been inconclusive or even conflicting.


  • Companies that engage in corporate social responsibility activities reap the benefit in the form of improved market share.
  • Carrying out community and environmental activities leads to better performance in the short and the long term.

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