Can English Language Media Connect with Ethnic Audiences? Ethnic Minorities' Media Use and Representation Perceptions
Carrie La Ferle and Wei-Na Lee
With the size of ethnic minority groups expanding and their disposable income increasing, the consumption landscape and media environment are constantly evolving.
Can English Language Media Connect with Ethnic Audiences? Ethnic Minorities' Media Use and Representation Perceptions
CARRIE LA FERLEMichigan State University
WEI-NA LEEThe University of Texas at Austin
INTRODUCTION
TODAY, ALMOST A QUARTERof Americans identify...