Adolescent Perceptions of Black-Oriented Media – “The Day Beyoncé Turned Black”: Can Black-Oriented Films and TV Programs Be Marketed More Broadly?

Black-oriented media, content with predominantly Black casts or racial themes, is marketed primarily toward Black audiences, but how audiences perceive such targeting is unclear.
Ellithorpe, Hennessy and Bleakley


  • Black adolescent audiences, especially those who have strong ethnic identity, perceive Black-oriented media to be targeted toward them.
  • White adolescent audiences generally perceive Black-o

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands